WORLD AIDS DAY Campaign Contest

This was a submission for a contest to win the campaign of World AIDS Day. Visually I wanted to merge the pandemic with another "world issue" which is the preservation of the environment, to give it an aspect of humanity and the reality of the world we live in today. To achieve that, I simulated recycled paper textures and hand-painted, stencil typography. The main concept was universal access and 4 platforms (prevention, treatment, care and support) related to prevent or treat AIDS. The campaign consisted on 5 posters: 1 highlighting the main concept and 4 highlighting each platform with a metaphoric image to enhance the message. Copy by the brilliant Andy Hall www.andyhallworks.com

CRUZAN RUM

This was an awesome project to work on. The main concept was to represent Cruzan Rum as the Gift from St. Croix -where the rum is originally produced- I did some research of a lot of elements that represented the island, such as: autochtonal flora and fauna, their music, architecture, people, tradition and put them all together as an offering. Being Cruzan Rum their most important element of exportation.

WEB DESIGN: Bombay Sapphire Horticulture Society

This was a proposal for a website that introduced the Bombay Sapphire Horticulture Society. It recycled the shadowbox concept which contained each and one of the sub-pages. I designed the logo, subpages and rendered the shadowboxes in Photoshop.

PERSONAL PROJECT: Welcome Fall Cover

Fall is my favorite season and one rainy day I got inspired and made a playlist that evoked the falling leaves, the gray sky and the rain. The cover is a representation of how Fall comes and takes away all the leaves and begins the end of another year. I made 20 copies and gave them away to friends and acquaintances.

PRODUCT DESIGN: Downy Project

Downy wanted concepts for new products that will diversify their brand. The creative team came up with new and exciting ways to enhance the fabric softener experience. I designed all the bottles and how they'll function and rendered them in Photoshop.

CERO

Cero (Zero) it's a theatrical show about AIDS produced by La Manzana Envenedada (the poisoned apple) in the Dominican Republic. After reading the script, I started searching for a word that could be translated to a graphic concept. I chose "decay". The characters tell their life story and how they deteriorate after learning they have HIV. All the elements, including the photos, have a different treatment that indicates that and the red represents blood, which is the main carrier of the disease in the human body.

Above is the poster and the logo. This is the flyer. It had three different covers to highlight each one of the actors.

iPhone Wallpapers

This are some wallpapers that I made for my iPhone and wanted to share with you. Just download, create an album on iPhoto, sync to your iPhone and violá!!!