Monday, October 20, 2008

ADVERTISING: Bombay Sapphire



This is an ad composition used in a campaign pitch for Bombay Sapphire. "Shadowboxes" was one of the ideas. It provided a great way to consolidate all the information about the gin in a beautiful way and at the same time, stayed true to the aesthetic of the Bombay Sapphire campaigns. I worked with the creative director selecting the objects, drew the shadowboxes in illustrator and rendered the final art in Photoshop. This comp sold the campaign that later was photographed and ran in the U.K.

This is the final ad:

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